What is the final project for BCM240?
The purpose of the final project for BCM240 includes the following:
- to persuade my audience; you, the reader
- to think about how media practices; using technology such as phones, television, and the internet
- and audience experiences; the thoughts or emotions that you have while using technology
- are spatial nature; dependent on where you are and who you are with.
So it is my responsibility, through this final project, to get you to not just enjoy that movie you are watching at home with your mum, but to enjoy it and think about why it is that you enjoy it. It is also the responsibility of this project to inform you why it is that different media practices combined with different venues and locations result in unique experiences.
To successfully implement this thought process and media discussion, I will use a specific example in the form of a qualitative digital storytelling project, as studies indicate that this one of the most effective forms of transferring knowledge and ideas (Gyabak and Godina, 2011,Sadik, 2008).
Leone Cordingley, who has been featured in previous posts on this blog, will be the focus of this digital story. Through the primary research techniques of observation, interview, and ethnographic collaboration (Glass, 1976), I will research the media practices of Leone, as well as her audience experiences, and then relate these practices and experiences to her spatial situation at home, and in other locations where she may also use media.
What do I want to know more about?
Throughout my research there are several factors that I would like to particulary investigate in relation to Leone’s media practices.
- Exactly what type of media does she use?
From my previous conversations with Leone I know that in her home she has one desktop computer, one television, one mobile phone for herself, and one mobile phone for her husband. She also interacts with various books, magazines and newspapers. Then there is the media that she uses outside of the home. Such as movie theatres, posters, billboards, and screens.
I would like to research which of these media mediums Leone uses the most, and which ones she does not realise that she is incorporating into her media practices (Correa, Hinsley and de Zúñiga, 2010).
I will also investigate how long Leone has been using each media, and which one she feels the most comfortable in using.
2. How does she experience these media practices?
What does Leone feel when she watches television? Is it dependent on what she is watching? Or when she is watching it? (Radbourne et al., 2014)
How does Leone feel about using the internet? Is it a process that she is confident and comfortable doing? Or is it a difficult challenge? Is her experience dependent on what she is doing online? Or whether she has done that practice before?
Does Leone enjoy going to the movie theatre? Did she prefer going more when she was younger rather than today? Is she ever unhappy with what the film industry is producing now?
3. How does space affect her media practices and audience experience?
Does Leone use her mobile phone at home the same way that she uses it outside the home? (Australian Communications and Media Authority, 2009)
Does the enjoyment of her media practices change for Leone depending on her spatial environment? Does she enjoy using her mobile phone when it is particularly loud where she is? Does she like a movie more when seeing it at the theatre, or does she prefer watching films at home?
All these questions and more will be answered through the process of my research of Leone and her media habits; on the proviso that she is at all times comfortable and willing to participate in my research.
Who will be my collaborators?
The obvious primary collaborators to this project are Leone Cordingley herself and her husband. Without their collaboration, trust, and willingness this project cannot continue in any way (Northway, Parker and Roberts, 2002). Thus it is of the utmost importance that Leone and her husband are happy to be both subjects and collaborators.
Other collaborators to this project include my classmates from BCM240, as their assistance and advice will be critical to the success of this project. Without the ability to discuss the ideas and issues that surround this project it would be impossible to gain new insights and knowledge beyond my own limited world view (Ajiferuke, Burell and Tague, 1988).
What kinds of digital platforms will I use?
The main digital platform for this project will be this blog site, as it provides the clearest forum to post and discuss the research with my fellow peers and other members of the community.
Email will also be a critical source of communication between myself and Leone, which will enable quick and direct contact with her throughout the project.
YouTube is also a valuable platform for engaging ideas and information related to the research.
Overall the proposal for this project is to ethically and responsibly research Leone’s media practices and audience experience, in relation to their spatial nature. Then to gather this information into a cohesive, engaging digital story that will enable others to think about and discuss media in this context.
Ajiferuke, I., Burell, Q. and Tague, J. (1988). Collaborative coefficient: A single measure of the degree of collaboration in research. Scientometrics, 14(5-6), pp.421-433.
Australian Communications and Media Authority, (2009). Use of digital media and communications by senior Australians. Canberra.
Correa, T., Hinsley, A. and de Zúñiga, H. (2010). Who interacts on the Web?: The intersection of users’ personality and social media use. Computers in Human Behavior, 26(2), pp.247-253.
Glass, G. (1976). Primary, Secondary, and Meta-Analysis of Research. Educational Researcher, 5(10), p.3.
Gyabak, K. and Godina, H. (2011). Digital storytelling in Bhutan: A qualitative examination of new media tools used to bridge the digital divide in a rural community school. Computers & Education, 57(4), pp.2236-2243.
Northway, R., Parker, M. and Roberts, E. (2002). Collaboration in research. Nurse Researcher, 9(2), pp.75-83.
Radbourne, J., Johanson, K., White, T. and Glow, H. (2014). The Audience experience: a critical analysis of audiences in the performing arts. Choice Reviews Online, 51(08), pp.51-4329-51-4329.
Sadik, A. (2008). Digital storytelling: a meaningful technology-integrated approach for engaged student learning. Education Tech Research Dev, 56(4), pp.487-506.