McLuhan’s ‘The Medium is the Message’ is one of the most difficult topics I’ve ever had to (attempt) to understand.
But in relation to convergence, I think I finally got it.
To me, McLuhan’s argument forces people to look at the bigger picture of their ever-changing media landscape. That is; to stop being sidetracked by the messages that media brings, and to look at the effects of that medium upon humanity, communication and media itself.
For example, this meme:
‘Matrix Morpheus’ http://ymbproperties.com/
From the oral story telling, to the written word, to the Internet, the Meme.
This new medium of communication was completely unintentional and unexpected. As were the numerous communities that arose due to the creation of the meme.
If the ‘meme’ had never been created, would an image sharing site like Imgur.com have come into existence?
And what of the people that browse and upload on that site. Where would they be today? And what will their ‘memeing’ evolve into next?
(Original content taylab)